William Hill and Ocean Resort Casino Now calling itself America’s leading sportsbook operator, on May 29, William Hill announced it had entered into a partnership with Ocean Resort Casino to open a sportsbook there. Ocean Resort Casino is a re-imagining of the former Atlantic City Boardwalk hotel and casino Revel. Oct 06, 2020 William Hill now powers a variety of retail sportsbooks at Caesars properties. Caesars, meanwhile, provides market access for its US online sportsbooks, including the one in New Jersey, through Tropicana Casino, which it manages. At this point, no one outside the company knows how Caesars plans to manage the two brands. William Hill now powers a variety of retail sportsbooks at Caesars properties. Caesars, meanwhile, provides market access for its US online sportsbooks, including the one in New Jersey, through Tropicana Casino, which it manages. At this point, no one outside the company knows how Caesars plans to manage the two brands.

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William Hill is a London, England-based bookmaker that is one of the biggest sports betting organizations in the world. It looks to expand aggressively into the fledgling US market.

The company was founded in 1934 and has been listed on the London Stock Exchange since 2002.

In 2005, William Hill briefly became top dog in the multibillion-dollar United Kingdom betting market, ahead of previous market leader Ladbrokes, when it bought more than 600 betting parlors in the UK, Ireland, Isle of Man and Jersey from Stanley Leisure.

The company has since grown even bigger in the UK. It now operates telephone and online betting operations alongside more than 2,400 licensed betting shops across the UK. In fact, William Hill is the largest bookmaker in the UK. It holds close to 25 percent of the market as of 2018.

William Hill has moved into the US market and offers an NJ sportsbook.

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William Hill enters the US

In 2011, William Hill made its first move into the United States, going aggressively into the only state in the country where full-scale sports betting was legal.

William Hill bought the Joe Asher-run Brandywine and it’s 17 Nevada sportsbooks under the condition the Nevada Gaming Commission would grant it a license.

A year later it did. Asher was named William Hill US CEO and William Hill continued to expand further into Nevada.

In 2012, it bought three legal sportsbook chains. Lucky’s, Leroy’s, and Club Cal Neva satellite operations were all rebranded under the William Hill name. Once the deal was complete, William Hill controlled more than 50 percent of Nevada sportsbooks, but just a little more than 10 percent of statewide sportsbook revenues.

William Hill continued to bolster its position as Nevada’s leading sportsbook operator. When New Jersey began its efforts to legalize sports betting back in 2011, and William Hill soon began looking across the country to the East Coast.

On the East Coast

By 2013, William Hill was calling itself the world’s leading sports betting company, and it teamed with Monmouth Park in Oceanport, New Jersey to become the racetrack’s exclusive sports betting provider. A move made anticipating the state would ultimately win its battle to legalize sports betting at casinos and racetracks inside state lines.

William Hill paid $1 million for the rights to sports betting at the track, agreeing to split all future NJ sports betting revenue evenly.

Monmouth used part of the money to renovate a cafeteria behind the grandstand, turning it into the 100-seat William Hill Race & Sports Bar at Monmouth Park. The idea was it would one day be converted into a full Las Vegas-style sportsbook.

William Hill also became the title sponsor of the $1 million Haskell Invitational horse race run in July at Monmouth.

At the time, Asher said, one day, sports betting will be legal in New Jersey, and when it is, William Hill will be there.

That time has come and now, the William Hill space includes a semicircular bar with counters on either side where betting windows will ultimately open up. William Hill has since doubled its initial $1 million investment and Monmouth has matched it.

Recently, a hall beneath the grandstand was also renovated and an additional 30 betting windows will soon go in there. Plus, when the New Jersey sports betting market does open up, William Hill has promised it will build another $5 million sportsbook at the track with space for 5,000.

Sports betting in NJ

Following the initial opening of the William Hill Race & Sports Bar at Monmouth Park, New Jersey continued battling major professional sports leagues and the NCAA in the courts for the right to enact a law legalizing sports betting in the state.

On May 14, 2018, it finally got some good news. In a 6-3 decision, the U.S. Supreme Court declared the Professional and Amateur Sports Protection Act (PASPA) unconstitutional. PASPA was passed in 1992 that made sports betting illegal in almost every state outside of Nevada. The decision opened the door for all 50 states to join Nevada in legalizing single-game wagering.

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New Jersey lawmakers immediately went to work designing regulatory legislation to govern its local sports betting market. William Hill and Monmouth Park began preparing themselves to become the first in the state to take a legal sports bet.

The New Jersey legislature passed its regulatory sports betting bill June 7 and waited for Gov. Phil Murphy to sign the bill into law, giving William Hill and Monmouth Park the green light.

Delaware beat New Jersey to the punch, opening full-scale sports betting at its three racetrack casinos on June 5. However, once Gov. Murphy signs the bill, New Jersey will become the first to legalize sports betting in a state where it was banned. Delaware had previously legalized NFL parlay betting prior to the passage of PASPA and it was grandfathered in.

The William Hill Race & Sports Bar at Monmouth Park took the first legal sports bet in the state on June 14. However, it won’t be the only place William Hill is taking bets in New Jersey.

William Hill and Ocean Resort Casino

Now calling itself America’s leading sportsbook operator, on May 29, William Hill announced it had entered into a partnership with Ocean Resort Casino to open a sportsbook there.

Ocean Resort Casino is a re-imagining of the former Atlantic City Boardwalk hotel and casino Revel. It opened June 28 and William Hill will be the casino’s sportsbook operator.

Plans are to open and operate a 7,500-square-foot sportsbook in the heart of Ocean Resort Casino’s gaming floor. The sportsbook will feature a center bar surrounded by a state-of-the-art video wall.

The deal also involves William Hill running mobile and online sportsbook products for Ocean Resort Casino.

Back in Nevada, William Hill now runs 107 of the 190 sportsbooks in the state. Together, they generate close to 30 percent of the state’s $250 million annual sports betting revenue. However, 60 percent of the money wagered with William Hill in Nevada is bet through its sports betting app. It is the state’s leading mobile sports betting app.

In 2016, William Hill signed a deal with Eldorado Resorts to upgrade and operate two of its sportsbooks. This includes the Silver Legacy and Circus Circus Resort Casinos in Reno, Nevada. It’s a partnership that could pay dividends in the future across the country, particularly since Eldorado Resorts has expanded to other states expected to legalize sports betting.

Across the US

The company’s expansion to other US states includes agreeing to become the exclusive risk manager for Delaware’s sports lottery.

Plus, in 2017, William Hill partnered with Caesars Entertainment. It brought pari-mutuel simulcast wagering to its Horseshoe Council Bluffs Casino property in Iowa. Together, they built the William Hill Race Book inside the casino.

The racebook currently takes bets on thoroughbred, harness and greyhound races from across the US. Iowa could legalize sports betting. A move to turn the William Hill Race Book into the William Hill Race & Sports Book would likely follow. Plus, a partnership with Caesars could open up possibilities at its dozens of casinos around the country.

Gaming research firm Eilers & Krejcik Gaming LLC has estimated as many as 32 states with a combined population of more than 215 million people could legalize sports betting by the year 2023. That would create a $6 billion a year US sports betting industry. William Hill has every intention of leading it.

Asher said William Hill has aggressive plans to open sportsbooks in every state that legalizes sports betting — just as soon as state laws allow.

Sports betting in New Jersey is off and running. Since the US Supreme Court’s May 14 decision, Atlantic City casinos and NJ racetracks move fast into the market.

Gov. Phil Murphyplaced the first sports bet in New Jersey at Monmouth Park and kicked off a new era of sports betting in the Garden State.

Where can I bet on sports online?

Online sports betting sites are just getting started, but there are now 13 available in the state:

• BetMGM
• Hard Rock
• Resorts Sportsbook
• BetAmerica Sportsbook
• Golden Nugget Sportsbook

DraftKings Sportsbook

DraftKings released its software to the general public Aug. 1. The Kambi-designed platform set the standard for the presentation and features for online sportsbooks in New Jersey.

The first major innovation is the betting carousel. To streamline the site for mobile play, DraftKings created a revolving wheel of suggested bets.

Each suggestion is based upon the individual player’s betting history and selected preferences. The betting carousel removes the need to click through endless screens on a smaller device.

DraftKings Sportsbook also offers a tremendous amount of flexibility and variety. Almost every type of betting is available, and players can place bets for as little as 10 cents.

Finally, every bet onsite is subject to the live ticket system. The system allows players to cash out their wagers at almost any point during the contest.

Although a bettor pays a premium for the option (i.e., receives a reduced payout), the system makes it possible to book wins and negate the chances of a last-second collapse. Parlay bettors can also cash out if they’ve won the first or second leg of the bet, but don’t want to sweat the last game.

BetMGM

MGM debuted its online sportsbook Aug. 22. The casino giant released its BetMGM Sportsbook three weeks after CEO Jim Murren had indicated the site would be online.

Nevertheless, the tacit monopoly that DraftKings enjoyed finally came to an end. At this point, the system does have one major limitation.

BetMGM Sportsbook is available on Android and iOS but does not have a web-based browser option.

The site is also completely separate from the Nevada version. The odds will be set differently in New Jersey, although that may not be a bad thing.

SugarHouse Sportsbook

If BetMGM’s release was long overdue, SugarHouse‘s debut the following day came out of nowhere. SugarHouse accepted its first sports wager online on the morning of Aug. 23.

The third sportsbook to join the party in New Jersey may also be the smoothest so far. For one, SugarHouse is the first site to fully integrate its sports betting with its online casino.

As a result, players can transition seamlessly between the different functions in the same location. The integration also means that players maintain a single wallet across the site, and rewards are available no matter what brand of betting the player chooses.

SugarHouse also has much of the functionality that DraftKings has. Kambi also designed the SugarHouse platform, and the flexibility and variety show as much. SugarHouse even offers a live ticket system to convert open tickets to payouts at any time.

William Hill

William Hill entered the online sports betting market in New Jersey quietly. It’s possible that few even noticed the company’s entry.

Perhaps that attitude comes from William Hill’s long history and experience in the United States. William Hill is the top operator of sportsbooks in Nevada, which was the only game in town until May 2018.

As it happens, William Hill’s plan is merely to transfer its Nevada book over to New Jersey. As of Sep. 26, the app is now available via browser, iOS and Android, so there should be no compatibility issues any longer.

FanDuel Sportsbook

FanDuel‘s entry into the online market came later than expected. After the DFS giant sprinted down the stretch in the land-based market, a mobile product launch would’ve made sense right away.

Nevertheless, FanDuel finally released its sports book, the result of a collaboration with parent company Paddy Power Betfair and technology stalwart IGT. So far, it seems that the app was worth the wait.

Its presentation is one of the slickest in New Jersey. Much like DFS rival DraftKings, the FanDuel sportsbook app features a betting carousel and a wide variety of options.

Its lines, however, are less competitive. FanDuel is likely the app for the casual bettor.

Caesars

Caesars entered the game as the sixth entrant in New Jersey. Much like the SugarHouse Sportsbook, Caesars integrated its product into the existing online casino.

The Caesars Sportsbook is a functional but spare site. It is a flat interface that gets the job done, but not much more.

Some of the more exciting and innovative ideas on other apps are nowhere to be found. However, for existing Caesars customers, the app represents a way to extend their options from the rest of the online gameplay.

888 Sport

The seventh sportsbook to come online in New Jersey is 888 Sport. The gaming giant has years of experience in the European market and is bringing that knowledge to this side of the pond.

Some of 888’s standout features are a different approach from other New Jersey sportsbooks. The first of these is its highly granular in-game betting.

Bets on events as small as single tennis points are available onsite. Bettors have the opportunity to make hundreds of wagers on a single game.

They can observe those events through 888’s other key feature, the game cast. This dynamic visual representation of the game allows players to watch the game without actually watching the game.

Still, 888 Sport will need to work on its pricing and lines. At present, those two aspects are not terribly competitive in the NJ sports betting market.

Fox Bet NJ

With a name like Fox Bet, it’s gotta be a big deal. And it is.

Fox Bet, formerly BetStars, the sports betting brand of The Stars Group and sister site to PokerStars NJ, launched a few days after 888 Sport. While there is no website access is available right now, Fox Bet does have both an Android app and an iOS app for Apple users.

Be that as it may, Fox Bet comes prepared for the expanding market with a bevy of promotions and deals. And the app is easy to use and navigate.

PointsBet

PointsBet is set to become the ninth member of the New Jersey online sports betting market. The Australian company soft-launched its sportsbook on Dec. 11 after gaining conditional approval from the New Jersey Department of Gaming Enforcement.

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PointsBet offers a different spin on traditional sports betting to its patrons. Its signature game is called spread betting.

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Spread betting allows the payout or loss on a bet to fluctuate according to how “correct” the bet was. In other words, the distance that the actual game ends from the given odds or line determines a player’s outcome.

So, if a bettor takes the over on a totals bet, then he or she will receive a greater payout if the game goes 10 points over the total than if it goes 5 points over.

Conversely, a losing bet is more expensive to the player if the bet loses by ten points rather than by five. So, spread betting is a higher risk/reward game, but a different approach that most New Jersey bettors have never seen before.

Hard Rock

Although the initial launch announcement began with a small bluff, Hard Rock Online Sportsbook is now live.

On Jan. 20, 2019, Gaming Innovation Group (GiG) prematurely announced the launch of Hard Rock’s NJ online sports betting site.

Fortunately, everything worked out in the end and Hard Rock was able to officially enter the sports betting market, just in time for Super Bowl 2019.

Powered by GiG, the online sportsbook and Hard Rock online casino offer a shared wallet.

Resorts

Resorts Casino in Atlantic City has officially launched their new Resorts Online Sportsbook just days before the opening kickoff for Super Bowl 2019.

Resorts Digital Gaming LLC is already partnered with DraftKings and BetStars NJ, so their new Resorts-branded sports betting platform begins their journey in a prime position to lead many other NJ online sportsbooks.

Each property in New Jersey is allowed to have three different branded online sportsbooks. So this new Resorts-branded mobile/online addition would be the third and final for the Atlantic City property.

Resorts Online Sportsbook is powered by SBTech, available on any device (mobile/desktop), and offers some entertaining sports betting options rarely seen throughout other NJ sports betting sites.

It is currently integrated into the ResortsCasino.com NJ online casino platform, ensuring bettors in New Jersey have the convenience of a single account across all their favorite slots and table games, as well as a large variety of sporting events.

BetAmerica

BetAmerica, the Churchill Downs Inc. brand, recently announced that players in the state of New Jersey can now bet on all their favorite sports, online.

Powered by SBTech, BetAmerica Sportsbook is another online sports betting platform that launched just in time for Super Bowl 2019.

BetAmerica joins the sports betting world well-prepared with a nice variety of sports to bet on, including in-game betting, straight bets, futures bets, exciting prop bets and parlays.

Golden Nugget Sportsbook

Golden Nugget is already the leader for our best NJ online casino list. Now it will jump into the ever-advancing NJ sports betting industry.

Powered by SBTech, the new Golden Nugget sportsbook offers convenient navigation and a very nice selection of sports to bet on.

Golden Nugget has designed web browser, as well as a mobile app for iPhones, iPads and Android devices

Where can I bet on sports in New Jersey?

At present, there are 10 locations where you can bet on sports in New Jersey. Here are the known partnerships and sportsbooks open:

Monmouth Park Racetrack

Monmouth Park Racetrack was the first location in New Jersey to accept wagers on sports. Its acceptance of Murphy’s bet on June 14 beat Borgata to the betting window by a half hour.

William Hill, the US arm of the British sports betting giant, operates Monmouth Park’s sportsbook. In a testament to William Hill’s business acumen, the company entered into a partnership with the racetrack back in 2013.

It also spent several million to convert the Monmouth Park cafeteria into the Monmouth Park Sports Book by William Hill. Though the facility acted as a glorified sports bar for several years, it now realizes its true function on a daily basis.

The sportsbook is open seven days a week. Its hours of operation are typically 10 a.m. to 1 a.m. EST, with longer hours on the weekends.

Borgata Hotel Casino & Spa

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Borgata began accepting sports wagers June 14, a half hour after Monmouth Park begin its service. For the time being, players will use the former racebook for sports and race betting.

However, Borgata should receive an upgrade from its parent company, MGM Resorts International, in the very near future. MGM announced plans to build a $7 million sportsbook in November 2017, and there are no indications that those plans have changed.

Borgata is using IGT‘s platform to run its sportsbook operations. IGT’s status as a leading gaming software company meant that its solution was well-suited for Borgata’s needs.

Borgata’s sportsbook is open at 11 a.m. EST every day. There are 100 individual observation carrels and 10 betting windows available for players to wager in comfort.

Ocean Resort Casino

Ocean Resort opened its doors on June 28 to great fanfare. The former Revel kicked off its festivities with blessings from owner Bruce Deifik and actor Mark Wahlberg, whose Wahlburgers franchise will open a location inside the new casino.

Ocean Resort began accepting sports wagers along with all other types of betting from the outset. After weeks of operating with a temporary facility, Ocean Resort now has a permanent facility for customers.

The William Hill Sportsbook is 7,500 square feet of brand-new space for sports bettors. In all likelihood, it is the premier sportsbook facility on the Boardwalk.

The William Hill Sportsbook is open from 9 a.m. to 12 a.m. EST daily.

The FanDuel Sportsbook at Meadowlands Racetrack

Daily fantasy sports titan FanDuel opened its very first sportsbook operation at Meadowlands Racetrack. The new facility began welcoming bettors on July 14.

FanDuel figures to see significant volume in its new operation. The new facility is located a mere six miles from New York City and its 10 million inhabitants.

So far, FanDuel is pleased with its performance. The first three days of operation yielded more than $1 million in wagers.

Despite some growing pains, the nascent sportsbook should be a rousing success.

Bally’s/Wild Wild West

Bally’s opened July 30. The Boardwalk casino opened wagering with a $100 bet from North Carolinian Scarlette Hedgepeth.

Fittingly, the first bet in the Western-themed sportsbook was on the Dallas Cowboys. The sportsbook is the second to open on the Boardwalk and the third in Atlantic City.

The new sportsbook’s hours are:

• Sunday — Thursday: 11 a.m. – 11:30 a.m.
• Friday — Saturday: 11 a.m. – 12 a.m.

Harrah’s Atlantic City

Harrah’s opened Aug. 1 to greater fanfare than its sister property, Bally’s. The first bets at Harrah’s flagship property came courtesy of Elvis and Frank Sinatra impersonators.

However, Harrah’s has to step a bit sharper since Borgata and its sportsbook are just down the street. Harrah’s is the second sportsbook to open in Atlantic City’s Marina District.

Its hours of operation are identical to Bally’s:

• Sunday – Thursday: 11 a.m. – 11:30 p.m.
• Friday – Saturday: 11 a.m. – 12 a.m.

Golden Nugget

Golden Nugget opened its retail sportsbook to the public Aug. 15, an hour and a half before Resorts was able to do so. The casino operated a temporary facility for a few weeks in its old poker room before operations moved into the permanent sportsbook.

At long last, the permanent facility is complete and open to the public. The new area has seating for 100, more than 50 televisions, five video walls, and self-service kiosks for wagering.

The sportsbook at Golden Nugget is open daily from 10 a.m. to midnight EST.

Resorts Atlantic City

Resorts opened its temporary sportsbook on Aug. 15, becoming the first New Jersey casino to have both an online (DraftKings) and an in-house sportsbook in operation. On Nov. 14, DraftKings announced that its name would be on the new permanent sportsbook at Resorts when it opens in late November: DraftKings Sportsbook at Resorts.

The casino expects to launch its self-branded online sportsbook in September.

You can visit the Resorts sportsbook daily from 10 a.m. to 2 a.m., though the hours are subject to change.

Tropicana Atlantic City

While Tropicana was late to the party, it did eventually open a brick-and-mortar sportsbook.

On Oct. 26, Tropicana and its sports betting partner William Hill launched the William Hill Sports Book at Tropicana Atlantic City. The facility is located in the North Tower Casino, but it’s only temporary.

The casino will hopefully open a permanent 5,000-square-foot sportsbook at a later date.

Hard Rock Atlantic City

Hard Rock might just be the last Boardwalk casino to join the NJ sports betting market. It’s temporary space opened on Jan. 30, just days before the Super Bowl. The casino plans to expand the amenities of its sportsbook once a permanent facility is built.

Its hours of operation are not yet posted, but you can expect it to be a similar time frame to other sportsbooks in the city.

Freehold Raceway

After months of relative silence, Freehold Raceway is now moving towards offering sports betting. Its two corporate parents, Penn National and Greenwood Gaming, are now seeking skins for their online sportsbook operations.

Fantini Research, the gaming consultancy responsible for reporting this development, also said that negotiations are underway regarding both retail and online sports betting at the racetrack. The research firm expects these discussions to complete before the end of 2018. Sports betting is likely to proceed shortly thereafter.

What are the sportsbook operators?

Sports betting is a unique proposition for casinos. If a sportsbook runs correctly, it can be immensely profitable without much risk.

However, there are so many variables and so much complexity to accurately setting lines and accepting sports wagers. As such, many casinos have decided to outsource their sportsbook operations to companies who specialize in the practice.

In a state such as Nevada, where sports betting has occurred for many years, it is possible for some of the larger casinos to run their own sportsbooks successfully. In a new market like New Jersey, subject matter experts on sportsbook operations are scarce, so the existing locations would rather partner with an international sports betting company such as William Hill.

Here are the official operators for sportsbooks or potential sportsbooks in New Jersey so far:

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• IGT (Borgata)
• William Hill(Ocean Resort, Monmouth)
• DraftKings (Resorts)
• SBTech(Resorts)
• Betfair/FanDuel (Meadowlands)
• bet365 (Hard Rock)

What sports can I bet on in New Jersey?

Pretty much anything. Sports offered for wagering include:

• National Football League
• Major League Baseball
• National Basketball Association
• National Hockey League
• WTA Tennis
• MLS and World Cup Soccer
• UFC and other mixed martial arts
• PGA and LPGA Golf

What kinds of bets can I make?

The typical types of bets are available in New Jersey sportsbooks. You can make bets such as:

• Point spreads
• Moneylines
• Totals
• Futures
• In-play
• Parlays
• Propositions

What kinds of bets am I not allowed to make?

New Jersey has a specific group of sporting events that regulations forbid wagering. Most of these regulations are to protect athletic integrity or guard against conflicts of interest. They are:

• Wagering upon high school sports of any kind is prohibited. This rule is likely to be universal in any state with sports betting.
• There is no betting on collegiate events taking place inside the borders of New Jersey. This rule does not discriminate about the teams playing — even games where New Jersey is neutral ground fall under this rule.
• Bettors may not wager on collegiate events involving New Jersey colleges or universities. There can be no betting on these teams, even if the game takes place outside of New Jersey.
• Players, coaches, trainers, and other related personnel in a particular sport may not bet upon that sport in New Jersey.

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Side note: NBA betting is not allowed at Golden Nugget due to its relationship with the NBA’s Houston Rockets. As per the regulations, the Golden Nugget sportsbook cannot take bets on any NBA game.

How long has New Jersey been trying to legalize sports betting?

The state first passed a bill legalizing sports wagering at racetracks and casinos in the Garden State in 2011. Professional and amateur sports leagues objected and took the state to court. Ultimately, the leagues were successful in having New Jersey’s first sports betting law struck down.

The state appealed but failed. It tried again in 2014, passing a second sports betting law. However, the leagues took them to court again and were successful in having New Jersey’s second sports betting law struck down.

The state’s appeals failed again until in the summer of 2017; the U.S. Supreme Court agreed to hear the case. On May 14, 2018, the Supreme Court released a decision declaring the federal ban on sports betting (PASPA) unconstitutional. That opened the door for New Jersey and all 50 states to legalize sports betting inside their borders.

Was New Jersey the first state outside of Nevada to legalize sports betting?

No. Considering all the work it did fighting to legalize sports betting, New Jersey hoped it could be first, but it was not to be. The first state outside Nevada to offer full-scale legal and regulated sports gambling was Delaware.

Delaware launched full-scale sportsbook operations at its three racetrack casinos June 5, 2018. The state determined it already had all the necessary laws and regulations in place to implement full-scale sports betting.

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Delaware’s sports betting product operates under the direction of the state lottery.